Open Innovation at Procter & Gamble’s Social Media Lab?

January 27, 2009
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P&G Social Media Lab

As part of an overall critique of self-oriented approaches to innovation, Skilful Minds first considered open innovation at Procter and Gamble back in 2006. The latter post is one of the most visited here.

Given my recent focus on transformation as a fundamental concern for those interested in design and innovation, the recent publicity about P&G’s Social Media Lab instantly drew me to take a look.

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