As part of an overall critique of self-oriented approaches to innovation, Skilful Minds first considered open innovation at Procter and Gamble back in 2006. The latter post is one of the most visited here.
I’m not sure whether the P&G folks just don’t want to deal with any Joe Blow who comes by to learn about their social media lab, or whether they just don’t have a user experience team, but if you go to the web site you will find it frustrating and uninformative. At the top of the page are four links, Home, Conversations, Participants, About the Lab. Clicking on any of these links does nothing for you but keep you at the Login page.
Many companies run private communities to generate insights from the social interaction of their customers, and that makes a lot of sense. However, if the P&G Social Media Lab is just another private community, it makes little sense to tout it for public relations value.
The home page indicates the following:
The P&G Social Media Lab is a virtual R&D program, designed to actively explore and gain insights on how to build relationships with P&G’s consumers in the age of social media.
This ‘hub’ is where partners, brands and thought leaders discuss industry news & insight, contribute ideas and opinions, and discuss ongoing experiments on the challenges and opportunities unique to Social Media.
To contribute to this community please provide the below requested information.
You would think the social media lab might have an interest in engaging people who aren’t on their list of thought leaders but, nevertheless, take the time to find the site and try to offer feedback or contact them. At the least, the About the Lab link could offer something to interested people. What do you think?
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Posted by Larry R. Irons