Ethnography and Second Life

September 25, 2008

I don’t usually discuss books or reports without contextualizing the discussion. However, I’ve just begun reading a book that merits mention before digesting how it fits either strategically or tactically with experience design issues.

Skilful Minds first discussed virtual anthropology several years ago noting the following.

 

The term points to the ability of customer researchers to now tap into the stories about personal experience that increasing numbers of people are providing online…But, keep in mind that the people offering their stories and experiences for your edification are not doing it for you.

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