Keeping up with social media is a real challenge these days. However, one theme seems constant whenever you read blogs about social media, especially among marketers and so-called optimizers who target, target, target to drive, drive, drive customers to their client’s social media asset, i.e. video, blog, community, etc. You would think advocates of social media are Rowdy, Gil, Jed, or one of the other actors on Rawhide.
Stop with the Rollin’, Rollin’, Rollin’: Customers aren’t Targets for Social Media
October 1, 2008
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Brands, Customer Experience, Experience Design, Social Media, User Experience, Web 2.0 | Tagged: customer engagement, Experience Design, SEO, Social Media, social media optimization, targeting, Web 2.0 | 
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Posted by Larry Irons
