Collective Tags, Collaborative Tags, the Long Tail, and Enterprise 2.0

April 30, 2008

Thomas Vander Wal recently offered an interesting discussion of how collective understanding and collaborative understanding differ, and why those differences are significant to social software, specifically in relation to folksonomy. Thomas’ concern is that many observers, and he points to the Wikipedia entry for folksonomy specifically, conflate collective understanding and collaborative understanding when considering folksonomy. He notes that, even though the two terms are similar, their differences manifest as distinct capabilities in social software.

…the term folksonomy was coined to separate tagging done in a collective manner (each individual’s contribution is held separate and collected or aggregated to build a fuller understanding, as the tagging is done by and from the individual reading the media for their own retrieval and is also share out with others). Collaborative tagging does take place and there is a need for it in certain situations, but it is not folksonomy.

First, Thomas makes a key point that remains unspoken when many people write about social software. Read the rest of this entry »


Onboarding, Social Capital, and Wikis

April 16, 2008

All organizations face a similar challenge when new employees come onboard. The new employee needs to learn the ins and outs of the organization. HR typically provides them an orientation packet and a point of contact for information. Their team, or department, management gives them an overview of their job and, if they are lucky, walks them around to introduce them to their co-workers and provides any virtual introductions, i.e. email announcements, needed to other members of the organization. However, providing new employees with access to the information needed to understand how to do their work is always a daunting challenge. Referring them to policies and procedures, whether manuals or online, remains the most common first step. Sometimes the new employee even receives on-the-job-training for a few days.

Making the first few days of a new employee’s orientation smoother and making the curve of their time to performance steeper are challenges requiring ongoing innovation in the management of human capital, but also social capital. Read the rest of this entry »


ISO and User Experience

April 13, 2008

Tom Stewart indicates that the International Standards Organization (ISO) recently “decided to use the term user experience in the new version of ISO 13407 (which will be called ISO 9241-210 to bring it into line with other usability standards).” He is in a position to know, since Tom serves as Chair of the sub-committee of ISO responsible for the revision of ISO 13407 – the International Standard for Human Centred Design. The change might not seem significant at first glance, but its importance is easy to miss. Read the rest of this entry »


Leading the Business-Centered Learning Experience

April 13, 2008

Claire Schooley of Forrester authored a report this month, Learning Director: Are You Ready for your New Role?, that merits attention by everyone interested in how to manage the learning experience in any organization, but especially in corporate organizations selling products and services. Schooley’s major point leverages a key issue in the measurement of the learning experience’s effectiveness in organizations. She contends that the most significant challenge to current learning leadership in organizations is for the learning executive to take a holistic approach to employee training, rather than a course-centric approach. Read the rest of this entry »