David Armano recently made a distinction between interactive advertising and social media which he depicts in the image on the left. He noted that many companies mistake interactive advertising with social media and notes that the two differ in the place of PEOPLE in the strategy. Specifically, David points out that interactive advertising involves Human-Technology Interactions. Whereas, social media involves Human-Human Interactions enabled by technology.
Bringing Personas to Life in Social Media Marketing
October 22, 2008
6 Comments | 
Brands, Community 2.0, Experience Design, Social Media, Web 2.0 | Tagged: community, interactive advertising, Persona, social media marketing | 
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Posted by Larry Irons
Skilful Minds 