The social networking capabilities of Web 2.0 technologies provide numerous opportunities for product and service providers to engage customers. Two interesting examples of companies reaching out to engage their customers come from the footwear industry, specifically Nike and adidas. Some of you may already know about these two examples. However, the difference in social networking strategy between the two is worth thinking about.
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Is a Social Network on Your Foot?
August 7, 2008
6 Comments | 
Brands, Customer Communities, Customer Experience, Experience Design, Social Media, Social Networks, v-Tags, Web 2.0 | Tagged: adidas, customer community, nike, social networking, visual tags, Web 2.0 | 
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Posted by Larry Irons
