People who discuss the importance of social media, and actually social computing in general (Enterprise 2.0 included), continue to insist that the innovations involved will become as much a part of the tacit knowledge and expertise of ordinary people as email. I think that assessment is in fact correct. However, I want to add an insight that no one yet, to my knowledge, has offered.
Social media is not a noun (media) accompanied by an adjective (social). In fact, as long as we think of it that way social media can only fail to achieve what the thought leaders who advocate its use believe it capable of doing. Social media is, in fact, a compound noun, a noun made up of two or more words. Neither term is sufficient to describe what is done by those using it unless we consider it as part of the other.
Posted by Larry R. Irons
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Skilful Minds 
Glad I came back to this site some new very interesting items which I wanted to know more about. Great work on your site.
Thanks for the compliment. Always appreciate hearing from people who find the content here useful or interesting.
Larry
[…] Social Business, Enterprise 2.0, etc. I recommend anyone involved in current discussions related to compound nouns like social media, social business, social “this” or “that” take a look at […]
Hi there, just wanted to mention, I loved this article.
It was inspiring. Keep on posting!
Thanks, appreciate the encouragement!
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yourself? Please reply back as I’m wanting to create my own site and would like to know where you got this from or exactly what the theme is named. Cheers!
Hi Estella,
I customized the Contempt Theme in WordPress for this blog. I’m glad you like it.
Larry
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Thanks Terence, appreciate the compliment!