Peter Kim offers an interesting observation on the way social networking relates to the qualities of Jeremy Bentham’s Panopticon and the insight offered by Michel Foucault that Bentham’s design served as an exemplar for organizational discipline in the industrial age. Peter notes that Bentham’s design made prisoners uncertain whether the prison guards were watching their behavior at any particular moment. He also points out that the design of modern cube farms in offices not only foster collaboration but also afford observation by managers and peers.
5 Comments | Collaboration, Community 2.0, e-Learning 2.0, Enterprise 2.0, Social Media, Social Networks, Web 2.0 | Tagged: e-Learning 2.0, elearning 2.0, panopticon, social networking, Web 2.0 | Permalink
Posted by Larry Irons
The social networking capabilities of Web 2.0 technologies provide numerous opportunities for product and service providers to engage customers. Two interesting examples of companies reaching out to engage their customers come from the footwear industry, specifically Nike and adidas. Some of you may already know about these two examples. However, the difference in social networking strategy between the two is worth thinking about.
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6 Comments | Brands, Customer Communities, Customer Experience, Experience Design, Social Media, Social Networks, v-Tags, Web 2.0 | Tagged: adidas, customer community, nike, social networking, visual tags, Web 2.0 | Permalink
Posted by Larry Irons
A folksonomy results from distinct ways of organizing cultural categories developed from the tags, keywords, people use to describe specific content, or services, on the web. The emphasis in folksonomies is on organizing data, not making friends. As Ellyssa Kroski notes, a key difference between Flickr, 43Things, and del.icio.us, when compared to LinkedIn and Friendster, is that the former are focused on organizing data from individual users for the user public, with social relationships arising as users share and seek out others of like mind. The approach is attracting numerous efforts to make accessing information needed to find things easier. I recently came across The Art Museum Community Cataloging Project, called Steve for short. It is an effort to use folksonomies to help visitors find art in museums. Read the rest of this entry »