I first took real notice of the term “social business” in a post early this year over at Peter Kim’s blog. The concept is discussed by a range of observers interested in the implications of large numbers of people using web 2.o technologies, especially social media, within corporate enterprises as employees, or outside them as customers. Policies, processes, channels, touch points and transactions are increasingly viewed as parts of the social experiences organizations use to engage employees in collaboration and customers in conversation. The common goal of the discussions involves transforming business practices to incorporate social relationships into the value proposition to customers and other stakeholders.