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	<title>Skilful Minds &#187; Ethnography</title>
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	<link>http://skilfulminds.com</link>
	<description>A Weblog for Larry Irons</description>
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		<title>Skilful Minds &#187; Ethnography</title>
		<link>http://skilfulminds.com</link>
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		<title>Social Media Robots, Personas, and Narrative Gaps in Qualitative Research</title>
		<link>http://skilfulminds.com/2011/04/01/social-media-robots-personas-and-narrative-gaps-in-qualitative-research/</link>
		<comments>http://skilfulminds.com/2011/04/01/social-media-robots-personas-and-narrative-gaps-in-qualitative-research/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 15:37:09 +0000</pubDate>
		<dc:creator>Larry Irons</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Digital Ethnography]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[brainjuicer]]></category>
		<category><![CDATA[brand persona]]></category>
		<category><![CDATA[crowdsource]]></category>
		<category><![CDATA[David Bausola]]></category>
		<category><![CDATA[digividuals]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Gerald Zaltman]]></category>
		<category><![CDATA[Hugh Macleod]]></category>
		<category><![CDATA[market persona]]></category>
		<category><![CDATA[market segment]]></category>
		<category><![CDATA[mass ethnography]]></category>
		<category><![CDATA[narrative gaps]]></category>
		<category><![CDATA[Persona]]></category>
		<category><![CDATA[philter phactory]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media robot]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[we feel fine]]></category>
		<category><![CDATA[we-research]]></category>
		<category><![CDATA[Will Goodhand]]></category>

		<guid isPermaLink="false">http://skilfulminds.com/?p=4339</guid>
		<description><![CDATA[Back in 2006 I read the following point on Hugh Mcleod's blog, Gapingvoid: "If people like buying your product, it’s because its story helps fill in the narrative gaps in their own lives." At the time I thought it conveyed nicely the point made by Gerald Zaltman in How Customers Think that "companies should define customer segments ont he basis of similarities in their reasoning or thinking processes" (p. 152) rather than the conventional constructs related to demographics. It made a lot of sense when I first read it and the point continues to gain in significance for me as I look at the challenges faced in marketing and design research.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=skilfulminds.com&amp;blog=4029507&amp;post=4339&amp;subd=larryirons&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://skilfulminds.com/2011/04/01/social-media-robots-personas-and-narrative-gaps-in-qualitative-research/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">TailRank</media:title>
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			<media:title type="html">facebook:Social Media Robots, Personas, and Narrative Gaps in Qualitative Research</media:title>
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	</item>
		<item>
		<title>Failing to See Money Hiding in Plain Sight</title>
		<link>http://skilfulminds.com/2010/10/04/failing-to-see-money-hiding-in-plain-sight/</link>
		<comments>http://skilfulminds.com/2010/10/04/failing-to-see-money-hiding-in-plain-sight/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 21:10:37 +0000</pubDate>
		<dc:creator>Larry Irons</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Digital Ethnography]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Ubiquitous Computing]]></category>
		<category><![CDATA[Amy Krouse Rosenthal]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[Location-based service]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral video]]></category>
		<category><![CDATA[Yahoo Group]]></category>

		<guid isPermaLink="false">http://skilfulminds.com/?p=4127</guid>
		<description><![CDATA[I've discussed ethnography, especially digital ethnography, several times taking note that, whether we use ethnography in marketing  or design research remains irrelevant to the methods employed. What matters is whether we develop the research questions around the assumption that sociocultural practices provide the data source for answers. Ethnographers research settings, situations, and actions, with the discovery of surprising relationships as their most basic goal. The most surprising relationships though are often hiding in plain sight, right under our noses.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=skilfulminds.com&amp;blog=4029507&amp;post=4127&amp;subd=larryirons&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://skilfulminds.com/2010/10/04/failing-to-see-money-hiding-in-plain-sight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Larry Irons</media:title>
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			<media:title type="html">Digg it:Failing to See Money Hiding in Plain Sight</media:title>
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			<media:title type="html">Stumble it:Failing to See Money Hiding in Plain Sight</media:title>
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			<media:title type="html">reddit:Failing to See Money Hiding in Plain Sight</media:title>
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			<media:title type="html">TailRank</media:title>
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			<media:title type="html">facebook:Failing to See Money Hiding in Plain Sight</media:title>
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	</item>
		<item>
		<title>Video Analysis for Experience Design: The Video Card Family Game</title>
		<link>http://skilfulminds.com/2010/07/12/video-analysis-for-experience-design-the-video-card-family-game/</link>
		<comments>http://skilfulminds.com/2010/07/12/video-analysis-for-experience-design-the-video-card-family-game/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 19:58:51 +0000</pubDate>
		<dc:creator>Larry Irons</dc:creator>
				<category><![CDATA[Digital Ethnography]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Ubiquitous Computing]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[digital ethnography]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[video analysis]]></category>

		<guid isPermaLink="false">http://skilfulminds.com/?p=3194</guid>
		<description><![CDATA[Digital ethnography is an increasingly feasible research technique as smartphones decrease in cost and more people carry them around. The photographic capability of smartphones is an important resource in making digital research ubiquitous, giving people the ability to capture images and record observations as they go about their everyday lives, and characterize those observations for ethnographers. 

Of course, taking photographs and sharing them online as part of a diary or journal for ethnographic research predates smartphones. Smartphones simply increase the likelihood that an everyday experience is recorded as a representation of the moment in which it occurs. Nevertheless, the video recording capabilities of smartphones afford collaborators an opportunity for representing experience in a manner previously unavailable to ethnographic research.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=skilfulminds.com&amp;blog=4029507&amp;post=3194&amp;subd=larryirons&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://skilfulminds.com/2010/07/12/video-analysis-for-experience-design-the-video-card-family-game/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Digg it:Video Analysis for Experience Design: The Video Card Family Game</media:title>
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			<media:title type="html">TailRank</media:title>
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		<item>
		<title>Ethnography and Ubiquitous Digital Research</title>
		<link>http://skilfulminds.com/2010/02/04/ethnography-and-ubiquitous-digital-research/</link>
		<comments>http://skilfulminds.com/2010/02/04/ethnography-and-ubiquitous-digital-research/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 20:01:44 +0000</pubDate>
		<dc:creator>Larry Irons</dc:creator>
				<category><![CDATA[Customer Communities]]></category>
		<category><![CDATA[Ubiquitous Computing]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Digital Ethnography]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[customer community]]></category>
		<category><![CDATA[empathy with customers]]></category>
		<category><![CDATA[empathic research]]></category>
		<category><![CDATA[netnography]]></category>
		<category><![CDATA[ditial ethnography]]></category>
		<category><![CDATA[consumer research]]></category>

		<guid isPermaLink="false">http://skilfulminds.com/?p=3066</guid>
		<description><![CDATA[I've discussed ethnography several times before, the first taking note of the trend toward virtual anthropology and the next talking about the significance of Tom Boellstorff's ethnography of Second Life, followed by a couple of posts about ethnography in relation to empathy and globalization. Indeed, Cheskin's Davis Masten and Tim Plowman characterized digital ethnography as the next wave in understanding the consumer experience in a Design Management Journal article as early as 2003. Along with any new wave in understanding comes a range of neologisms intended to clarify the cacaphony of options that emerge.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=skilfulminds.com&amp;blog=4029507&amp;post=3066&amp;subd=larryirons&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Larry Irons</media:title>
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		<item>
		<title>Ethnography, Globalization, and Experience Design</title>
		<link>http://skilfulminds.com/2009/12/02/ethnography-globalization-and-experience-design/</link>
		<comments>http://skilfulminds.com/2009/12/02/ethnography-globalization-and-experience-design/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 17:48:33 +0000</pubDate>
		<dc:creator>Larry Irons</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[empathic research]]></category>
		<category><![CDATA[globalization]]></category>
		<category><![CDATA[linguistic relativity]]></category>
		<category><![CDATA[lorenz]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sapir-whorf]]></category>

		<guid isPermaLink="false">http://skilfulminds.com/?p=2139</guid>
		<description><![CDATA[One of the most visited posts on this blog is titled, Empathic Research Methods and Design Strategy. In it I add to points made by Adam Silver, a Strategist at Frog Design, noting that globalization and digitalization in the 1990s resulted in product and service interfaces with more culturally diverse and geographically distributed customers. The combination of these forces led designers to search for new methods to augment artistic intuition. Considerations of form and function also required attention to feel, features, and interactivity attuned to the needs, wants, and beliefs of specific users/customers. The basis for such insight into the implications of globalization for design and marketing is certainly not new. 
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		<wfw:commentRss>http://skilfulminds.com/2009/12/02/ethnography-globalization-and-experience-design/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Larry Irons</media:title>
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			<media:title type="html">del.icio.us:Ethnography, Globalization, and Experience Design</media:title>
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			<media:title type="html">Stumble it:Ethnography, Globalization, and Experience Design</media:title>
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			<media:title type="html">newsvine:Ethnography, Globalization, and Experience Design</media:title>
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			<media:title type="html">TailRank</media:title>
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		<title>Empathy and Collaboration in Social Business Design</title>
		<link>http://skilfulminds.com/2009/08/27/empathy-and-collaboration-in-social-business-design/</link>
		<comments>http://skilfulminds.com/2009/08/27/empathy-and-collaboration-in-social-business-design/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 17:16:08 +0000</pubDate>
		<dc:creator>Larry Irons</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Social Business Design]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Dachis Group]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://skilfulminds.com/?p=2535</guid>
		<description><![CDATA[To get to the main point quickly, let's do what few people offering thoughts about collaboration actually do. Let's explicitly discuss what it is. First off, collaboration isn't just about people sharing information to achieve common goals. Collaboration is about people working with other people to achieve common goals. Advocates of Enterprise 2.0 sometimes make the fundamental mistake of arguing that collaboration is really only about achieving goals, leaving the implication that incorporating social software into the workflow of organizations is sufficient. Even though goal-orientation is a big part 0f collaborating, collaboration requires more to achieve goals effectively. It requires shared experience.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=skilfulminds.com&amp;blog=4029507&amp;post=2535&amp;subd=larryirons&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>13</slash:comments>
	
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			<media:title type="html">Larry Irons</media:title>
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			<media:title type="html">blinklist:Empathy and Collaboration in Social Business Design</media:title>
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			<media:title type="html">Digg it:Empathy and Collaboration in Social Business Design</media:title>
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		<item>
		<title>Ethnography and Second Life</title>
		<link>http://skilfulminds.com/2008/09/25/ethnography-and-second-life/</link>
		<comments>http://skilfulminds.com/2008/09/25/ethnography-and-second-life/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 21:18:43 +0000</pubDate>
		<dc:creator>Larry Irons</dc:creator>
				<category><![CDATA[Customer Communities]]></category>
		<category><![CDATA[Digital Ethnography]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[second life]]></category>
		<category><![CDATA[virtual anthropology]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://larryirons.wordpress.com/?p=706</guid>
		<description><![CDATA[I don't usually discuss books or reports without contextualizing the discussion. However, I've just begun reading a book that merits mention before digesting how it fits either strategically or tactically with experience design issues.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=skilfulminds.com&amp;blog=4029507&amp;post=706&amp;subd=larryirons&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Larry Irons</media:title>
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			<media:title type="html">Ethnography and Second Life</media:title>
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			<media:title type="html">Ethnography and Second Life</media:title>
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			<media:title type="html">Ethnography and Second Life</media:title>
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			<media:title type="html">Ethnography and Second Life</media:title>
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			<media:title type="html">Ethnography and Second Life</media:title>
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			<media:title type="html">TailRank</media:title>
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			<media:title type="html">Ethnography and Second Life</media:title>
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	</item>
		<item>
		<title>Experience Design Through Virtual Anthropology</title>
		<link>http://skilfulminds.com/2005/12/05/experience-design-through-virtual-anthropology/</link>
		<comments>http://skilfulminds.com/2005/12/05/experience-design-through-virtual-anthropology/#comments</comments>
		<pubDate>Mon, 05 Dec 2005 21:12:10 +0000</pubDate>
		<dc:creator>Larry Irons</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Digital Ethnography]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Experience Design]]></category>

		<guid isPermaLink="false">http://larryirons.wordpress.com/?p=15</guid>
		<description><![CDATA[Virtual Anthropology points to the ability of customer researchers to now tap into the stories about personal experience that increasing numbers of people are providing online. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=skilfulminds.com&amp;blog=4029507&amp;post=15&amp;subd=larryirons&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Larry Irons</media:title>
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