Comments on: Customer Competencies, Co-Creation, and Brand Communities

By: John

John — Wed, 25 Jan 2012 08:09:33 +0000

John…

[...]Customer Competencies, Co-Creation, and Brand Communities « Skilful Minds[...]…

By: doctor rogers

doctor rogers — Mon, 20 Sep 2010 09:27:44 +0000

good point, out of the options given I really do think the best choice was made

By: Co-Creation and Brand Communities « Commercial Communities

Co-Creation and Brand Communities « Commercial Communities — Wed, 18 Nov 2009 00:05:10 +0000

[...] sie in der „brand community“-Forschung beschrieben werden … mit entsprechenden Folgen in der [...]

By: Best of e-learning « Ramblings from Africa

Best of e-learning « Ramblings from Africa — Fri, 06 Nov 2009 10:24:51 +0000

[...] Customer Competencies, Co-Creation, and Brand Communities- Skilful Minds, October 20, 2009 [...]

By: Customer Competencies, Co-Creation, and Brand Communities | Digital Asset Management

Tue, 03 Nov 2009 08:09:36 +0000

[...] Customer Competencies, Co-Creation, and Brand Communities Customer Competencies, Co-Creation, and Brand Communities « Skilful Minds. [...]

By: A Del.icio.us self-portrait in 100 tags « Urban Bellwether | Social Media & Relationship Marketing

Mon, 02 Nov 2009 22:43:46 +0000

[...] Customer Competencies, Co-Creation, and Brand Communities [...]

By: A Del.icio.us self-portrait of 100 tags « Urban Bellwether | Social Media & Relationship Marketing

Mon, 02 Nov 2009 22:36:49 +0000

[...] Customer Competencies, Co-Creation, and Brand Communities [...]

By: Larry Irons

Larry Irons — Tue, 20 Oct 2009 20:58:11 +0000

I appreciate your point of view. Thanks for reading the post and sharing your thinking on the topic.

By: elzmcc

elzmcc — Tue, 20 Oct 2009 20:03:12 +0000

Thank you.

Your post provides an outstanding examination of co-creation, particularly your observation of individual customers. It does appear that the confluence of varied behaviors results in a more vibrant, loyal, and organic community.

This vibrancy yields perplexity for advertisers and agencies. Perplexity doesn’t fit easily in a traditional marketing mix. It’s very interesting to see the questions raised by social media and co-creation. Who owns the brand — and for how long?