Comments on: Brand Experiences are for Employees and Customers

By: rankpay promo code

rankpay promo code — Wed, 27 Jan 2010 03:44:24 +0000

GVoice is an absolute lifesaver. I can’t believe some of the features it offers, for example the ability to listen in on voicemail messages. I have invites if anyone wants one. Also I hope that Apple rethinks the Google Voice app, hwo could such an killer app get denied by Apple?

By: Larry Irons

Larry Irons — Wed, 23 Sep 2009 13:28:03 +0000

Thanks for the observation.

The point I’m making is that the values a brand espouses are earned by integrating them into the design and delivery of business services themselves.

By: Cleaners Edinburgh

Cleaners Edinburgh — Wed, 23 Sep 2009 10:49:32 +0000

“In short, to paraphrase Leigh Duncan-Durst, We can’t buy customer love for brands. We have to earn it.”

Would not buying love in some cases be equal to earning it? Of course well wrtitten and thoughtfull brand values will have a longer-term impact on customers, but many people are eager to go for the one who offers the most, they don’t necessarily need to identify with any values.

By: Shaping Social Business Ecosystems as Learnscapes « Skilful Minds

Shaping Social Business Ecosystems as Learnscapes « Skilful Minds — Tue, 18 Aug 2009 16:07:51 +0000

[...] can expect the issue of informal learning and learnscapes to increase in importance in efforts to manage the brand experience within Enterprise 2.0 implementations, to take what is learned from listening and engaging customers [...]

By: Scalable Learning and Learnscapes in Social Business Design « Skilful Minds

Scalable Learning and Learnscapes in Social Business Design « Skilful Minds — Tue, 11 Aug 2009 19:16:10 +0000

[...] they have to collaborate with themselves.” I previously discussed the same set of issues for brand experiences noting that, brand strategies are most effective when based in the design and delivery of business [...]

By: DR. WHAW? – July 28, 2009 « One true sentence.

DR. WHAW? – July 28, 2009 « One true sentence. — Wed, 29 Jul 2009 03:08:29 +0000

[...] Brand Experiences are for Employees and Customers by Larry R. Irons — There has been a lot of talk and advice-giving and preaching about how to [...]

By: Social Business Design and Multichannel Team Collaboration « Skilful Minds

Social Business Design and Multichannel Team Collaboration « Skilful Minds — Tue, 07 Jul 2009 22:18:41 +0000

[...] of the point about social media for social business design involves the insight that the brands offered to consumers are increasingly defined by the experience of customers using the p…. As a result, the traditional patterns of communication between public relations, marketing, [...]

By: Social Business, the Golden Rule, and Open Empathy Organization « Skilful Minds

Wed, 20 May 2009 15:14:14 +0000

[...] basis. Social media strategists aim to not only listen to customers, but engage them and act on what is learned. In addition, social media strategists contend that such efforts at engaging customers requires [...]

By: Social Media, Word of Mouth, and the Cynefin Framework « Skilful Minds

Social Media, Word of Mouth, and the Cynefin Framework « Skilful Minds — Mon, 20 Apr 2009 16:08:57 +0000

[...] noted in a previous post, the promises made by brands are increasingly judged on whether they converge with the customer [...]