Comments on: Empathic Research Methods and Design Strategy

By: Larry Irons

Larry Irons — Mon, 07 May 2012 21:38:21 +0000

A good point Britanny, totally agree.

By: Brittany

Brittany — Tue, 01 May 2012 18:28:18 +0000

Another flaw in Adam’s chosen method for the Intranet research is the fact that contrived surveys such as these, do the very thing that empathetic research and ethnography tries to avoid – it counts on the target audience to provide the answers, not on getting people to respond with the part of their brain that contains emotion and instinct. Logic is not enough because people don’t act with logic. Empathetic researchers should attempt to seeks inspiration and articulates the answers themselves. The free response sections, while helpful to this point, are not enough because the survey has already changed the respondents natural behavior. It would be more beneficial from an empathetic, qualitative standpoint, to ask the respondents questions about their lives, values, aspirations that aren’t directly related to the brand at hand, and use these insights to discovery opportunities for added value.

By: n3ds games

n3ds games — Fri, 20 Aug 2010 01:51:24 +0000

An article such as a window, we can see a lot of wonderful things.

By: MaRS Blog – Innovation and Commercialization in Canada » Blog Archive » On trends, turkeys and cowbells: Some marketing lessons learned in CIBC Presents Entrepreneurship 101

Tue, 26 Jan 2010 17:15:56 +0000

[...] are the result of organizations taking a disciplined approach to gaining customer insight through empathic research and by rapidly releasing prototypes that give early-stage customers something to provide feedback [...]

By: Ethnography, Globalization, and Experience Design « Skilful Minds

Ethnography, Globalization, and Experience Design « Skilful Minds — Wed, 02 Dec 2009 17:49:04 +0000

[...] of the most visited posts on this blog is titled, Empathic Research Methods and Design Strategy. Indeed, if you google or bing “empathic research”, the post pops to the top few [...]

By: Larry Irons

Larry Irons — Fri, 12 Jun 2009 15:15:35 +0000

Thanks, appreciate the feedback.

By: HD Wallpapers

HD Wallpapers — Tue, 09 Jun 2009 14:57:13 +0000

I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

By: Social Business, the Golden Rule, and Open Empathy Organization « Skilful Minds

Wed, 20 May 2009 15:14:05 +0000

[...] value of empathy to business. Regardless, no specific kind of method is required to incorporate empathy into research strategies aimed at understanding customers. Any research method employed with empathy as part of the research [...]