Comments on: Open Innovation, Self-orientation, and Customer Dialogue

By: Larry Irons

Larry Irons — Fri, 20 Aug 2010 16:02:32 +0000

Thanks Adam!

By: Open Innovation at Procter & Gamble’s Social Media Lab? « Skilful Minds

Tue, 27 Jan 2009 17:48:12 +0000

[...] part of an overall critique of self-oriented approaches to innovation, we first considered open innovation at Procter and Gamble back in 2006. [...]

By: Considering Social Media’s Business Value « Skilful Minds

Considering Social Media’s Business Value « Skilful Minds — Fri, 05 Dec 2008 23:11:16 +0000

[...] is sometimes unsustainable using the “invent-it-ourselves” model, what I’ve previously termed self-oriented innovation. In addition, it seems reasonable that open innovation gains in strategic business importance to [...]

By: Brand Dialogue Strategy in Social Media « Skilful Minds

Brand Dialogue Strategy in Social Media « Skilful Minds — Tue, 18 Nov 2008 15:22:40 +0000

[...] years ago I noted the importance of looking at customer experience and product/service innovation from the point of view of dialogue. The increasing maturity and diffusion of social media over [...]